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Artikel: ICO Seal - The Currency of Authenticity

Selasa, 15 Mei 2018

ICO Seal - The Currency of Authenticity

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Brands are willing to pay millions to protect their goods, but unfortunately spending money can not protect against fakes. It is time for our world to open more modern and secure technology, it is time to destroy the false economy.
This project got me interested, interesting idea, and most importantly really! Just imagine the possibility to determine the authenticity of all types of branded goods, using a convenient microchip. The project was developed on the basis of blocking technology.
Seals are a great way to check if the product is genuine or fake.

What is Seal?

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Seal is the best way for anyone to check if a product is genuine or fake. Seal combines NFC chips, which are embedded into physical products, the Seal app, and the Seal Network to provide a fast, simple, and secure way to provide products authenticity and other services.
By facilitating a secure tokenized version of a physical product, Seal allows product-specific services to operate such as transferring ownership, theft prevention, insurance, but also brand activation campaigns and product analytics.
Seal lets brands earn money every time their products change owners. For the first time in history, brands can earn money from items sold through the secondhand trade, while simultaneously protecting their markets from counterfeiters. Using the power of the blockchain, authenticity can be checked and ownership can be transferred decades from now, even if the product itself is discontinued, as long as people contribute to the decentralized Seal network.
Seal wants to bring back confidence to consumers and allow for brands to interact with their most heavily vested customers in the most direct way the internet has ever seen. Together, we build a better world in which consumers appreciate the creative work of makers and stop feeding the counterfeit economy.

Why Seal?

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Out of love for creation
We believe that the designers, artists, scientists, programmers and creators are the unsung heroes behind brands that make magic happen in our lives. The brands are the seal of these creators’ souls: they symbolize their blood, sweat and tears. Together they turn ideas into reality, transform things into culture and bring us confidence, laughter and joy in our lives.
Therefore, we believe that we should cherish brands and its creators, protect them, encourage them to keep going and strengthen the connection between people and brands. We want to pave the way to a genuine and enriching world, without fakes or soulless products and their devastating consequences.
We aspire to ignite a renewed appreciation for the world’s most beloved and worthwhile brands. Out of love for creation.
Origin story
Bart and Joris worked together on a social mobile games startup in the past. Back in 2013 they put their gaming hardware to work mining Bitcoin and Litecoin after office hours. They quickly figured out that coupling NFC technology with the blockchain could disrupt counterfeiters, and that this is a use case with the potential to put the blockchain into the hands of millions of people. Although their initial work was done back then, they knew the market was not ready yet. In 2017, they realized it was time to put their master plan to work, and so they did. Born as children of an artist whose work fell victim to counterfeiters more than once, Bart and Joris know first hand how devastating counterfeiting is to the lives of creatives.

What does this ICO offer?

Manufacturers and buyers will be protected from the acquisition of counterfeit goods. Checks can be easy, simple and fast. A large number of manufacturers suffer losses from the production of counterfeit goods and even more buyers, every day, buy low-quality goods by cheating themselves and bringing harm to producers. Consumers are still victims, because they have no knowledge to distinguish genuine products from counterfeit goods. And this problem will be solved by Seal project developer.

Seal suggests using a miniature chip from its own design. With the help of this technology, the buyer will be assured of the authenticity of the purchased goods. One of the advantages of this technology is the buyer will be able to find out information about the product purchased, for example the history of manufacture and transportation, composition, production date and so on. The seller can add this information.
What matters is the technology uses dynamic NFC chips rather than static QR codes and RFID for better security and copy protection of the chip itself. Blockchain and NFC-chip network printing is resistant to robbery.
This technology works through applications. Authentication will be done instantly, you need to touch any smart device (smartphone, clock, tablet) of the items you want to check and all data will be instantly displayed on your device. Agree, this is very convenient for buyers and sellers. The original product can not be synced with the app, it will be clear to the buyer that it is fake.
** Applied: **
  • Authentication - the consumer verifies the authenticity of the product.
  • Consumer rights registration states ownership of the product. For insurance, P2P transactions and theft prevention.
  • Transfer of ownership - the consumer transfers the ownership of the product. This allows brands to produce in the secondary market
** In the project plan: **
  • Theft prevention - consumers mark the product as lost or stolen.
  • Track parallel brand names - track product origin and see where they are sold.
  • Product recall - brand releases product recall / product replacement, notifies customers when they scan the wrong product.
  • Product Analytics Seals-provide brands with product analysis of geospatial / time series.
Seal-in translation translation! I think many investors will be interested in this project, a project that, I hope, will leave its stamp in the shadow world of counterfeit and imitations.

MISSION

To create a more sincere world, out of love for creation.
Seals want to restore confidence to consumers and enable brands to interact with their most widely-delivered customers in the most direct way that the internet has ever seen. Together, we build a better world where consumers value the creative work of the maker and stop feeding the false economy.
  • IMPACT
  • Scope of the problem
  • Loss of confidence
People lose confidence in the product due to forgery. Low-quality and dangerous products are sold as genuine, ignoring the welfare and safety of others. Brands get a bad reputation for counterfeit products and people can not sell their goods in the secondary market. It is harder for people to recognize counterfeit goods from outside, but the quality of the product never lies.
Impact
Goods worth $ 2.8 trillion are forged each year. One in five products made in China is a clone. Not only fake clothes, shoes and bags, but also airbags, plane parts and drugs are being forged. This is a big problem for business, politics, and international people.
For love of creation
The world is full of creators: designers, scientists, programmers, and makers. They dedicate their lives to give the best for us. Humbled by years of failure, driven by dreams they can not let go of, powered by will power until one day turns into brilliance.
It is this brand that seals everything, which connects us with creators, captures the birth of culture, and fills us with originality, inspiration and quality.
But this is a often neglected effort trampled by counterfeit products and excessive soullessness, making it seem normal to expect a quiet reply. Now, let’s celebrate true creations, reward our dedication, and enrich our lives with precious brands.
Buy with confidence
Make sure you get the product you expect. Get to know genuine products from fake.
Fight against counterfeiting
Make the world a safer and better place. Against the financial support of cartels and hazardous products.
Keep score
Increase product value by adding supply chain information and confidence in the secondary market.

How does it work?

The Seal Platform consists of several components, namely (i) a product with an embedded Seal-chip that uniquely identifies the physical product (ii) the Seal application is installed on an NFC compatible smartphone, (iii) Seals that enable communication between different parts of platform and (iv) Seal-network, unchanged database blockchain in which each transaction is recorded and validated by its vertices.
Brand is the only publisher of the product pair in blockchain. In this way, the brand can make sure exactly how many authentic copies are released. Dishonest producers can no longer produce imitations that can be passed as authentic, because they can not imitate tokens.

TOKEN SALES

Token Cap
A maximum of 1.2 b tokens will be printed and will never exceed this amount. No more than 492 million tokens will be allocated for token sales rounds. Discounts and bonuses depend on strategic partnerships and transaction sizes.
Emission Token
KYC and AML required before buying token. Buyers must provide their details and addresses to be used to send Ether from. If the tokens in the presale round remain unsold, tokens will be offered on a large scale. The token offered remains unsold after the primary sale will be distributed proportionally to ALL the sales token participants.
Example: Buyers bought 3.69m Seal tokens during main sales, 123m (25%) tokens remain unsold. Buyer receives 1.23m [(3.69 / (492-123)) x 123] additional tokens for a total of 4.92m tokens.
*Further information:"
• The actual price will be in Ether and will be available on the website, together with the bonus structure
• Prices will be on Ether instead of dollars to reduce exposure to ETH-USD volatility.
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TOKEN ALLOCATION
We plan to allocate tokens as shown in the following table.
  • 41% of Token Maximum sales of 492 million tokens will be distributed during token sales. Unsold token will be distributed proportionally to ALL Private Buyers, Presale, and Primary Buyers.
  • 13% Team & Advisor
    The 156m tokens will be used for rewards to teams, advisors, bounty, and future staff members. This pool is also used to attract senior executives. Token will be auctioned every 6 months for a period of 3 years.
  • 7% The effect of 84m token will be used to lobby, influence, and other pr. Token will be auctioned every 6 months for a period of 3 years
  • 22% Future Operations
    264 million tokens will be held by Seal. Tokens will be used for strategic relationships, business acquisitions, institutional investors, other operations, architecture, implementation of phase 2 & phase 3 master plans, and if we need extra cash flow. Token vest every year for 4 years.
  • 17% Future R & D
    Token 204m will be held by Seal. Tokens will be used for future R & D such as dedicated chip development, inlay integration, development of proprietary blockchain, bApp functionality, service extensions, analytics platforms, other R & D, and if we require extra cash flow. Token vest every year for 4 years.
USE OF PROCESS
We plan to use the funds generated in the token sale as follows:
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Scenario

Projection
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The following projection shows the scope and scale of the organization that is intended for each milestone. This may change depending on internal and environmental factors. Our marketing strategy is to target boutique designers, art, and limited edition products. Once models and demand have been proven we can scale business and target a wider range of products.
Soft hat is achieved
The seal will use the existing chip and develop the operation organically. Target prospects will only include small brands, boutique designers, and collective art.
Milestone 1 is reached
Build company scale, develop sales channels in EU & US, and target recognizable brands. Integrate the chip with various inlays to support various use cases.
Milestone 2 is reached
Marketing impulse to generate entry interest from major brands. Partner programs & certification models for value-added retailers (eg independent brand protection consultants, brand agents) are created.
Expansion of service portfolio
Hard cap reach Build blockchain itself and migrate from Ethereum big book. Open offices in South Korea & Japan.

Roadmap

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Team And Advisor

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Author: tommisetiyawan
Bitcointalk Profile: https://bitcointalk.org/index.php?action=profile;u=1930443
Eth Address: 0x851db1653D006AaC0fB4fa19cE826b2a135600ff

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